You have advisors, board members, and a full calendar. But no one who will tell you the thing you actually need to hear.

You're making high-stakes decisions every week. Your team looks to you for certainty. Your investors want the growth story. But the question keeping you up at night — the one about whether you're solving the right problem, building the right thing, or leading in the right direction — that question has no room in any meeting on your calendar.

Changelog is a dedicated sounding board for founders and executives who are tired of polished advice and ready for an honest thinking partner — someone whose only job is to make your decision-making sharper and faster.

Leaders who are done circling.

You might be a founder who's scaled past the stage where instinct alone works, and the decisions in front of you now feel heavier. You might be a CEO navigating a transition — a new market, a restructure, a bet that could define the next five years. Or you might simply be a leader experiencing the loneliness of the role: surrounded by smart people, but with no one who will challenge your thinking without an agenda.

This is not consulting. I won't hand you a deck. This is not therapy. And it's not the kind of coaching where someone asks you how that makes you feel. This is an intellectual partnership — a rigorous, honest, ongoing conversation designed to make you better at the hardest part of leadership: deciding what's true and acting on it.

Alan Soon.

Thirty years across newsrooms, startups, and cockpits. I've led editorial operations, built and run companies, coached founders through inflection points, and I fly planes — a discipline that taught me that the best decisions come from staying calm, reading the instruments honestly, and acting before the situation decides for you.

I've spent my career helping leaders find the signal in the noise. I bring the questions and the push-back. You bring the context and the stakes. We think together.

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Fewer meetings about the wrong things. Faster decisions about the right ones.

• The real problem, named: You stop circling. We surface the uncomfortable truth underneath the surface story — the one your team won't raise — so you can stop spending leadership energy on problems that don't matter.
• Decision clarity: Instead of fifty inputs and no direction, you learn to cut to the three things that actually matter. You make harder calls with more confidence and less second-guessing.
• A sounding board with no agenda: Not your investor. Not your co-founder. Not your spouse. Someone whose only job is to make your thinking sharper — and who will push back when you need it most.
• Momentum, not just insight: Every engagement is built around action. You don't just understand your situation better — you move on it, with a clear plan and the conviction to follow through.

You don't need to have it all figured out. Most leaders who reach out simply know that something needs to shift — they just haven't had the space to work out what. Let's have an honest, no-pressure conversation.