You are likely working against a reality you haven't yet named.

Being stuck is rarely about a lack of effort. Usually, it is a reluctance to acknowledge an uncomfortable truth — about your industry, your role, or your own ability to change.

You cannot build a new future on a foundation of denial. You know you're capable of more, but the path isn't clear. I help you find where your progress has stalled and identify the insights needed to move forward.

This isn't about quick fixes. It is about finding the small shift in perspective that changes everything.

Alan Soon, certified coach.

I have spent thirty years in newsrooms, startups, and cockpits. I've run major editorial operations, founded micro companies, coached entrepreneurs, and I fly planes. My career has been defined by helping people find the signal in the noise so they can find their own way forward.

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Clarity, confidence, and real change.

This is for those who are done with tactical advice and are ready to look at the facts of their situation. I listen carefully to understand your unique situation and ask the questions that help you see things in a new light. No judgement. You will gain:

• Direct insight: We'll uncover the true reasons you feel stuck, so you can stop wasting energy on the wrong problems and focus on what truly matters.
• A clear path: Instead of feeling lost, you'll gain a deep understanding of your goals and a practical, step-by-step plan to achieve them.
• Confidence to act: You'll build the inner strength and assurance to make bold decisions and move forward, even when things feel uncertain.
• Meaningful impact: You'll learn how to connect your unique talents to what the world needs, building work that is both fulfilling and makes a real difference.

You don't need to have it all figured out to start. Let's have a no-pressure conversation to see if we're a fit for a coaching engagement. The discovery call is complimentary.